The Digital Printing Revolution Transforming Screens into Pixels

As Mr. Johnson leafed through old print samples and reminisced about the pungent aroma of fresh ink, he couldn't help but marvel at the remarkable journey that printing technology had undertaken.

Our story is not unlike Mr. Johnson's, for the digital age has ushered in a revolution in the world of printing, transforming the way we put ink to screens to the way DTG printers apply pixels into awesome artworks.

Altough Mr. Johnson is a fictional character representative of today's print shops owners reality, in this blog post, we'll explore the rise of digital printing, supported by compelling statistics and data sourced from industry reports, to unravel the impact of this technological leap on the printing landscape.

The Digital Printing Landscape

Digital printing, in essence, is the process of reproducing digital images onto a variety of media, such as paper, canvas, synthetic substrates, and many others. Unlike traditional screen printing, which involves the use of plates and complex setup processes, digital printing operates on a direct-to-garment principle, allowing for greater flexibility and customization.

With ROQ Digital and Hybrid (the last one, which combine digital with screen printing) machines, you can print astonishing photo realistic images on garments, including using special effects like foil, flock, cracke, box, and many others.  

Statistical Insights

Let's delve into the numbers to understand the extent of digital printing's influence on the global market. According to a report by Smithers, a leading market research firm, the digital printing market is projected to reach a staggering $34.42 billion by 2024, with a compound annual growth rate (CAGR) of 5.9%. This meteoric rise is indicative of the increasing demand for personalized and short-run printing, a niche where digital printing excels.

Moreover, the advent of high-speed digital printing technologies, such as ROQ NOW, which prints more than 200 photo-realistic images per hour on garments, has significantly reduced production time, making it an attractive option for businesses seeking quick turnarounds. A study conducted by InfoTrends revealed that digital print volumes are expected to grow at a CAGR of 3.9% through 2024.

Customization and Personalization

One of the driving forces behind the surge in digital printing is the growing demand for customized and personalized print materials. Businesses are leveraging digital printing to create targeted marketing collateral, ranging from single unity printing to personalized packaging.

In fact, a survey by Keypoint Intelligence-InfoTrends found that 84% of print service providers reported an increase in demand for personalized printing. This trend is not limited to commercial applications; individuals are also seeking unique, personalized items, such as custom apparel, photo prints on garments, and events and favority movies and tv shows customized t-shirts.

Environmental Sustainability

Beyond speed and personalization, digital printing has made strides in promoting environmental sustainability within the printing industry.

The reduced setup times and waste associated with traditional printing methods contribute to a more eco-friendly approach. A report by Smithers notes that digital printing generates up to 90% less waste compared to conventional printing methods, aligning with the global push for greener business practices.


As we conclude our exploration of the digital printing revolution, it's evident that this technological leap has reshaped the printing landscape in profound ways. From enhancing customization to reducing environmental impact, digital printing continues to push the boundaries of what's possible in the world of screen printing.

In the spirit of Mr. Johnson's printing shop, we stand at the crossroads of tradition and innovation. The digital printing revolution is not merely a chapter in the history of printing; it's an ongoing saga, with each page revealing new possibilities and opportunities for businesses and individuals alike. So, whether you're a seasoned printer like Mr. Johnson or a tech-savvy entrepreneur embracing the future, the digital printing revolution invites us all to reimagine the power of pixels on paper.

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